Notes From Lesson

Information Graphics, is to communicate/telling something.

In the lesson we brainstormed our ideas and thoughts for the future build.

Our main focus was to create a clean, welcoming, fresh environment for students to learn and feel fully comfortable in.

Another important part of this was to make sure the building was signed and able to be navigated with ease. The mood that we felt was right for this was a cool, clam, artistic mood.

Where colours would be very important, we were thinking pastel/bright colours (blues, greens, pinks).Natural light was also something we brought up, this to us was important because natural light produces a fresh feel and also makes moods lighter, where as artificial light dose not always light a room properly.

A main reason why we were attracted to BRIT was because of its uniqueness, in all areas. The BRIT for me provides a mature and professional working space, that allows student to be more independent and self motivated.

Developing Our Ideas;Research other performing art schools and universities.

Question-airs that can he handed to students, teachers and parents. Looking at art galleries. Looking at interesting designers for idea's and inspiration.

Questions For The Architect From Aedas.

• What are out limitations ?
• Are we focusing more with the exterior or interior designing?
• Is there anything we are not aloud to edit or plan?
• What was asked from him being the architect?

Notes From PowerPoint.
Branding is something to identify it by. How we can relate but yet make this build different to the other existing buildings, also making it a unique and positive environment.By making a mural, incorporate the existing logo.The BRIT's "future vision" is opening more new and extending existing opportunities for future students, to help prepare them for further education (university etc.) and work.

Bojan Stefanovic: Takes a main icon or part of the company and makes a simple but effective logo, using bright colours usually. Such as the Starbucks logo, which has been edited over a few years, its one of the most recognizable high street brands. The new logo has changed from a smaller sign and more writing to no writing at all and only the picture. This was able to be done because it is well known (writing is not needed) but as well, it will be more eco friendly because when going to other countries the writing will not have to be changed or edited, pictures are the same in every country but writing changes. They will also save money on printing and as pictures stay in peoples minds easier, the lack of writing will also insure more people remember Starbucks.
Uniliever Logo: The new Uniliever logo is much more friendly and interesting for the eye. Each little pattern within the "U" represents and different part of the company i.e. Lips represent looking and feeling good, The bee represents creation, pollination and hard work. They also changed the font of the writing under this, to make it more friendly they used a handwriting font.

Interior design and branding: Colours are associated with certain emotions and feelings. To make a space feel creative and imaginative, we bright, light and pastel colours (coral), and have furniture to make/accompany these colours.

South London Gallery: In this gallery there are huge spaces filling with natural light flooding in from massive windows either on the roof or instead of a wall, this makes the build eco friendly to save on energy lighting these spaces and also mix's outdoors with inside, by making sure some form of nature is able to be seen through the window or is painted on the wall above the window. Also to finish this off all the finishings are natural such as the wooden table and chairs.

University of Naples Metro Station: This station is a vibrant multi coloured pinball machine look alike metro station, this works for the station because its very different and did what the designer wanted it to do, he wanted to create a lively, futuristic, fun way of getting around. although this worked for him i feel this is the opposite to what the BRIT needs for there new build.

Ellipsis interior branding for Allgood: This was an interesting one that i liked, he had a lot a little handles printed all over the walls the create a bigger image when standing from a distance. Although the colouring of the walls and the prints on the wall are dull and boring colours it works because of the amount going on, on the walls. If it was to be multi coloured i feel it may have been too over the top and not a comfortable space to be in.
Churchill Museum: This build recently got refurbished, they did this easily by doing a pattern repeat in main areas to give a modern look, they also changed the furniture and the finishings.

Festival of Ideas, Downtown Manhattan: This was work done on the outside rather than on the inside, making a plan simple, boring box building interesting, with colourful objects outside. this helped me (when thinking about branding).

Way finding and Everyday Signs: Way finding is making it easier to get in, out and around the building, this will be even more important in this new building because no one will know where to go for what. We can tie this in with the re-branding of the building with use of colour. To me doing the signs for this build will be a great opportunity because it wont just be used for one floor it will be continued through out the building, I liked the idea of big pictures/symbols(girl/boy signs for the toilets). This is the best idea because like the Starbucks new sign, it has no writing to confuse people and it will prevent a big group of people standing around a big sign full of writing. Also make them bright to stand out and because this is the design block we can afford to do something different.

With the Less Ordinary Way Finding: I feel for a school this is too big but to a smaller scale its something BRIT could get away with doing.

Last but not least the Airport in Lyon, France. I have always liked this building it has plural meaning in its architecture, it looks like a bird with its wings spread out, almost about to fly and its an airport. I also enjoy to see how the build changes at night from a grey building to a fully lit colorful building.

This is the Lloyds Building thats Richard Rogers did, i chose this one because it had the same feel as the Pompidou Centre with the tubs outside, i also like it because of the mix of straight and rounded shapes, the metallic theme wouldn't normally be something i would like but in this case i feel it suits the building and the message it was trying to convey. It looks rather futuristic.

Here are a few pictures from the inside of the build, all the materials used are natural and near to there natural form, its a very simplest build with light flooding in.

Architectural Spaces That Interest Me

This building done by Louis Kahn Esherick caught my eye because like the Pompidou it is mixing the inner building with the outside, but in this building instead of it being the actual inner pips ect. its a massive window making the nature and the building one.

ORIGINAL ARCHITECTURE

Colour-coded ducts are attached to the outside of the building: blue for air; green for fluids; yellow for electricity cables; and red for movement and flow (elevators) and safety (fire extinguishers).

Movement and flow
The priority was to maximise functional movement and flow, freeing up internal space by building the ducts and conveyance systems (stairs, elevators etc.) on the outside.

Architectural Spaces

Pompidou Centre is a building in Paris where pips and things that wouldn't normally be seen in a building have been exposed, by being placed on the outside.

The center's architects, Renzo Piano, Richard Rogers and Gianfranco Franchini designed the building on the lines of an "evolving spatial diagram".

Renzo Piano:

Is a world renowned Italian architect that has worked on centre Georges Pompidou, Parco Della Musica and Shard London Bridge, and has won Pritzker Architecture Prize, AIA Gold Medal, Kyoto Prize and the Sonning Prize.

Richard Rogers:

Is a British architect known for his modernist and functionalist designs. He is best known for his work on the Pompidou Centre, the Lloyd's building, the Millennium Dome and the European Court of Human Rights building. He has also won the RIBA Gold Medal, the Thomas Jefferson Medal, the RIBAStirling Prize, the Minerva Medal and Pritzker Prize.

Brand Identity

A brand is the identity of a specific product, that can have many different forms such as name, symbol, sign or slogan.

All company's have a brand, it's something for the public to relate them with. Such as Nike which is one of the most common brands.

Nike:

To me has a very simplistic but effective brand, it also has a few hidden connotations, such as speed and something good (tick). the logo is manly white or black unless its on an item of clothing that is a different color. Nike is not only known for its clothing but also footwear, sports equipment and also they are sponsors.

I fell their use of graphic design is effective and certainly works for their target audience ( young sporty or fashionable people) another thing that makes Nike as effective as it is, is the people that represent Nike, famous athletes and many peoples icons such as David Beckham ect.

Apple Mac:

Apple Mac are also a well known brand, all over the world. Their man make are computers ad ipods, there brand logo is an apple with a bite out of it.

Mac's products are mostly used by people that have a more creative job, i.e designers, because they are well known for there software.

The Apple sign is always white or silver, and on the back of every product, they also are sponsors.

I do think the logo is effective and is extremely well known making it even more effective.

Google:

Google is possibly the most well know name/search engine, its brand is not only the word "Google" but the "G" and now the Google chrome logo.

Google's use of colors ( yellow, blue, red and green) are primary and secondary colors, that stand out. Google's graphic design works because it stands out but is simplistic. But in my eyes another reason why Google has done so well is because its target audience in the world wide internet, making it harder to please everyone.